Marketing & Analysis
Campaign tracking, promo & voucher dengan uji varian, conversion funnel, CAC per channel, dan customer lifetime value.
Campaign Berjalan
3
Total Belanja
Rp 267.600.000
Revenue Teratribusi
Rp 1.555.000.000
ROAS
5.81×
| Campaign | Periode | Budget Terpakai | Lead | Won | Cost / Lead | ROAS | Status |
|---|---|---|---|---|---|---|---|
Corporate Retreat Season 2026 Lead GenerationInstagramWebsiteEmail | 1 Mei 2026 – 31 Agt 2026 | 69% Rp 124.500.000 / Rp 180.000.000 | 8 6 qualified | 3 | Rp 15.562.500 | 12.49× | Berjalan |
MICE Nusantara Expo AwarenessEventReferral | 1 Jun 2026 – 30 Jun 2026 | 98% Rp 92.800.000 / Rp 95.000.000 | 1 1 qualified | 0 | Rp 92.800.000 | — | Selesai |
Referral Booster Q3 RetentionReferralWhatsApp | 1 Jul 2026 – 30 Sep 2026 | 36% Rp 21.400.000 / Rp 60.000.000 | 5 3 qualified | 0 | Rp 4.280.000 | — | Berjalan |
TikTok Travel Story AwarenessTikTokInstagram | 10 Jul 2026 – 10 Okt 2026 | 39% Rp 28.900.000 / Rp 75.000.000 | 2 0 qualified | 0 | Rp 14.450.000 | — | Berjalan |
Outbound Korporat Q4 ConversionoutreachEmail | 1 Sep 2026 – 15 Des 2026 | 0% Rp 0 / Rp 140.000.000 | 0 0 qualified | 0 | — | — | Direncanakan |
Belanja per Channel
Corporate Retreat Season 2026
- InstagramRp 62.000.00041.200 klik2.24% CTR
- WebsiteRp 38.500.00028.400 klik4.58% CTR
- EmailRp 24.000.00012.800 klik13.33% CTR
MICE Nusantara Expo
- EventRp 78.800.0003.600 klik8.57% CTR
- ReferralRp 14.000.0001.900 klik22.62% CTR
Referral Booster Q3
- ReferralRp 15.400.0002.700 klik22.50% CTR
- WhatsAppRp 6.000.0007.100 klik29.58% CTR
TikTok Travel Story
- TikTokRp 19.600.00058.900 klik2.40% CTR
- InstagramRp 9.300.00011.200 klik2.73% CTR